Research: Questionnaire - Miss Begum

What is the importance of primary research? (Questionnaires)

Questionnaires are important because as you've determined who your target audience is, you have control over who you give the questionnaire to. Moreover questionnaires are simple, detailed, and specific to what you need to know from the audience. It is primary research which makes it liable and allows you to collect accurate data. Questionnaires also grant you chance to manipulate the people you ask the questions to as you engage in their mind.


Advantages and Disadvantages of questionnaires:

Advantages-
-Easy and practical to make
-Large amounts of information can be collected
-It doesn't take long to fill in so information an be collected faster
-You can be specific with the questions and only use ones you need

Disadvantages-
-Lacks validity
-There is no way of knowing if the person is telling the truth
-People may read into every question differently

Who did you ask and why?

I will ask my target audiences which are teens aged over 15 as my film will be rated 15 and thriller movies are usually targeted to a younger generation such as teenagers. I will give it to my target audience because they can give me ideas on what sub genres and other mise en scene techniques they prefer in a thriller movie as they are going to be the ones watching my thriller opening.

Conclusion

The questionnaire has been useful as it is primary research i collected my self. Also it gave me ideas on what to base my thriller on and what people enjoy watching in a thriller opening. The feedback will help me decide on what to include plan out my initial idea to suit my target audiences expectations and to be similar to conventional thriller openings.