Wednesday, 17 February 2016

Evaluation: Question 6: What have you learnt about technologies from the process of constructing this media? Ms Quinlan


Planning: Opening scene narration - Miss Begum



The scene begins with shaky a point of view shot of the opening credits which are created with magazine cut outs, starting with director. As the scene progresses the other production roles are shown with hand held straight cuts. However the another production role is shown with a close up shot on to our unknown characters foot kicking the lid of a lipstick. The scene constantly cross cuts onto iconography of a number of Elle magazines that have been vandalized, crossed out and viciously cut out. This gives the audience the impression that the character is possessing abnormal behavior and has a weird obsession with fashion magazines. The camera zoom into a cut out of a head which immediately tigers the audience as its seen as barbaric behavior. The whole scene will be accompanied by an eerie non-diegetic sound track to create tension and strain the audience to make them reconsider wanting to know who the unknown character is. Throughout the opening credits there will be cross cuts and montages into the other scenes to give the audience an insight into what they are watching.  As the film credits are being presented there will be an unknown character present in the room almost getting them selves ready, as they grab iconography including a red fluffy scarf and lipstick.

In the middle of the scene the characters face wont be revealed but the audience will be able to see what the character is up to as we will be using point of view and over the shoulder shot at medium angle. This will help the audience slightly determine what gendr our character is.

Evaluation: Question 7: Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? - Mrs. Quinlan


What was the preliminary task and what were its main aims?

The purpose of the preliminary task was to aid my understanding in the camera, as it helped us gain a deeper understanding in using the camera efficiently. Moreover it helped us see one another strengths and weaknesses in the filming process. For instance, one group member was skilled in using the camera whereas the other was more skilled in directing the group members. This was an useful and effective task for the group because it helped our group determine our roles within the pre-production filming period. The preliminary task also showed us how well we work in a team.


Identify 4 things you are now better with and more confident with doing in terms of filming and editing?


Filming: I am better with my camera movements as in the preliminary it was clear that the camera movements weren't fluent or stable, however after some practice using the camera; we are able to confidently move the camera steadily and professionally.

Filming: Were also more confident with using different cinematography techniques to create different meanings for the scene. For example, not many cinematography techniques were used during our preliminary, however in our final production we used a range of different techniques including long shot, and panning shot.

Editing: Editing wise, as shown in the preliminary task; we hadn't used many editing techniques. However, in our final product we had more time to explore the editing techniques and used various transition to make our product cinematically  more efficient

Editing: We are more confident with overlapping images and adding filters using Final Cut Pro. This editing technique wasn't used in the preliminary as we were unaware of how to do it, however after a few tries, we were able to add it into our final product which made our production look more thriller appropriate, which made the audience react physically and psychologically 




Comparison from my preliminary to my thriller?

                                             
We improved our zooming in and out as in the preliminary task, we didn't use the zoom in button and moved the camera closer instead, which was unprofessional as it clearly showed it was hand held proved and was used frequently.












My panning shot was too fast during the filming of my preliminary task which made the camera unsteady. However, in my final product i improved my panning shot by using a tripod and moving the camera slower which made my camera steadier which provoked negative emotions for the audience.






                               






During the filming stage of our thriller opening I used the low angle shot more productively as it evoked emotions such as fear and discomfort for the audience, however, in my preliminary; it was used to show a different angle rather than provoke any emotions.


YouTube video:


Our planning stage was essential as it helped and guided us through the filming of our preliminary and final product. Overall our thriller was successful as i made improvements to my filming skills that were highlighted in the preliminary. Each group member fulfilled their role buy attending school and filming everyday which helped us get the best possible final results. Moreover each group member was issued a job they were responsible for which was completed successfully such as directing or acting. My thriller looks thriller appropriate as i used Final Cut pro and added different filters to make it look more chilling and discomforting.

I most enjoyed the filming stage as everyone in the group contributed and did something to make the filming possible which allowed us to work as a group. Also using the camera and setting up the iconography to film was enjoyable and exciting as it was something we hadn't done before,. Moreover, while filming we filmed in an actual boutique which made it a different experience as it gave us he chills while filming in the boutique while it was dark.

 I think i could've spent more time on sound and made it less repetitive as it could've  connoted the feelings and themes i wanted it to more severely. Also, more time was spent on editing than sound as we were to concentrated on editing our product efficiently which concluded us on spending little time on sound. However we had research on sound which helped us come up with pour sound track as it showed us common conventions of sound in thriller films.

Overall I have learnt how to work on a deadline as the research and planning had to be done before any filming could be done. Moreover i learnt how to make professional paper work which allowed me to film in certain areas. I was the director in my group and i followed the narrative we came up with as a group. This helped me improve my guiding skills and helped us interact with each other more and contribute ideas.


Thursday, 11 February 2016

Evaluation: Question 5) How did you attract/address your target audience? - Miss Begum

The importance of doing the secondary research into existing films:
Researching into existing thriller films was important because it helped us gain ideas and a deeper understanding of themes, characters, and micro elements. This helped us gain an initial understanding of thrillers. It was specifically important for me and my group to do the research before our initial plan so we were able to gain information about conventional thriller characters, and how to make a successful thriller opening scene.

The target audience of thriller films? (Age, gender, ethnicity, occupation, hobbies and interests)

From my research into thrillers, I believe that the target audience they appeal to consists of age, gender, ethnicity, occupation, hobbies and interests. Thriller films target younger audiences as they seek more excitement and thrill, and our research showed us that an age rating between 15-25 is the most conventional. Ethnicity wise, our thriller doesn’t generalize as it doesn’t consist of any sensitive content towards any ethnicity. There isn’t a certain occupation aimed at but students are mainly targeted due to their young age. Our opening scene isn’t intended towards anyone with particular hobbies or interests, however, we think fashion lover will enjoy it more because of the amount of fashion involved in the movie.

I believe that from thriller films target audiences enjoy the element of thrill, suspense, mystery and surprise. They also enjoy the common conventions including the character personas and the overall emotion created for the audience. Further to this, the emotions I believe they are likely to experience are either psychological being, fear, uneasiness, and anticipation, or physiological being; heart beating or goose bumps. This was good and useful research as it meant that for my thriller I had to consider factors including psychological and physiological reactions. Also helped me acknowledge common themes that attract audiences.

My target audience who I was collecting feedback from:

Age: Age rating 15- over
Gender: Both genders
Ethnicity: All ethnicity's as no sensitive content around ethnicity's included
Social Groups/class:
Hobbies and Interests: Particularly fashion lovers, however no specific hobbies or interests.

Addressing my target audience:
I carried out a questionnaire because I wanted to collect data on what kind of thriller my target audience prefers, which later on helped me plan and create my thriller. The information was very useful and valid as it gave me ideas on what to base my storyboard on to make I a successful thriller. Moreover all the information collected was relevant and direct which made it easier to plan and decide which thriller conventions are preferred. Most questions were closed questions which made analysing the questions simpler and faster.

Some key questions I asked to ensure I was attracting my target audience:

1.      The first key question I asked was the occupation. My target audiences were mainly students so defining their occupation helped me select the valid questionnaires 

           2.       I asked if they preferred supernatural, or psychological thrillers, This helped me decide the sub-genre of my thriller, as the sub-genre with more preferences is more likely to be successful.



4. The question about which characters our viewers like watching in thrillers, helped me determine which character to use in my opening sequence. My final product consists of only an antagonist due to the feedback collected from my target audience.

A quote from an open question:

What do you expect to see in a thriller movie?
My first open question helped me identify my target audience’s expectations in thriller films. The common response I received was ‘a villain causing mischief to harm others.’ I used this information for my final production as only my antagonist is visible to the audience and they are unaware of coming u events, however; they are able to see the antagonist misconducting.

 Overall:
Overall, the primary research was important because it helped me collect data about what my target audience think makes a good thriller. This helped me attract and address my target audience because my thriller opening scene was created using their ideas and their opinions, which will encourage them to watch it.

Focus group Audience Feedback:
After creating my first draft of my final product I was able to gather A level film and media student to watch it for me to collect audience feedback. They were all in the same age rating as my target audiences as they were all students.
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Conclusion:

In terms of attracting my audience, from my feedback, i can infer that my final product did appeal to a wide range of audiences and my target audience due to the use of sound and narrative. I was influenced by the opinions of my target audience which i collected with my primary research (questionnaire). Overall i think we created a successful opening scene which attracted our target audience positively.